Jan
12
Are There Benefits to Article Marketing
Filed Under Internet
Articles are one of the more effective tools you can use to market your business. First off they are free to post on many directories, people do read them, and the increase your credibility as a professional. The number on factor to getting the most out of an article is writing a good, informative, article. If your article is a sales pitch, you are not promoting your website, you are just attempting to get a sale.
Here are a few benefits to article marketing:
Business Credibility - As you provide information to your readers in articles they will begin to believe in you as an expert in your field. This not only builds your personal reputation, but your business and your brand. The end result is that people begin to trust you, your business, your products, and your recommendations.
Increase Inbound Links ” Professional SEOs use article marketing to increase the relative one way links to your site. This is like food for the search engines. The resource box at the end of your article contains your information and a link to your site. To publish your article, the resource box has to be left intact. Other webmasters pick articles to publish on their website, and when they do this they also end up linking to your site with the resource box.
Better Search Engine Positions - As you start to build one way links from webmasters pulishing your article, you increase your search engine ranking. The only important thing here is to make sure your resource box link contains anchor text equal to the key words you want to rank for.
The proof that your article was published:
I just have to say that only a well written informative article will reap the benefits of article marketing. You can easily see proof of your marketing by putting the title of you article in double quotes in the search engines and see how many times it has been published. Make sure you wait about 1-2 months to do this to see the full effect.
Once you have submitted a few articles you will see your marketing spiral if you article is done correctly. There are thousands of webmasters who use articles for content on their sites.
If you ever hire someone to do search engine optimization they will give you a report of submissions. Some of these services either submit one article for a flat fee, or as part of a subscription will submit multiple articles. You should go out right now and find these services, it is time to get your business noticed.